How To Write A Professional Marketing Resume

Stunning Marketing Manager Resume Examples for This Year

Updated July 26, 20221.6k

Marketing managers are a critical component of a company’s success. Use our marketing manager resume examples and tips to learn how to put your knowledge into a resume.

Marketing Manager Resume Examples

Marketing managers are an integral part of the marketing department at any company. What a marketing manager is responsible for can vary among industries but it typically includes organizing and managing marketing campaigns. However, if you’re pursuing a job as a marketing manager, you already know that this definition doesn’t accurately show the impact of all the work performed or the required skills. How can you put all of that knowledge and experience into a marketing manager resume? Here’s what you need to know.

The Best Marketing Cover Letter Examples

What to Highlight in a Marketing Manager Resume

To succeed in a marketing manager position, you need to understand how product marketing works and how to make continuous improvements. You also need to be able to work with team members in many different departments in your organization. It’s critical that a job candidate possesses both the knowledge of brand management and the ability to work well with all kinds of people.

Structure of a Marketing Manager Resume

The structure of any resume you create will have to do at least partially with the resume format you’re using. A chronological resume, which emphasizes your work history, will look different than a functional resume, which emphasizes skills, or a combination resume, which emphasizes both equally. Regardless of the format you’re using, however, you’ll typically see the same sections.

Header

The first section on your resume will be the header. This is where you put your contact information including your name, phone number, location, email address and any links to your professional job networking or social media links.

Resume summary or objective

The first section that a recruiter will typically read is your marketing manager resume summary or resume objective. The resume summary is most common, and it’s a 2-3 sentence paragraph summarizing your professional experience, best achievements and top metrics—essentially, the topics you would tell a hiring manager if you only had one paragraph to discuss your skills. A resume objective is similar, but also includes the overall career goals you want to achieve, and is typically suggested for those with less experience.

Skills

Your resume skills section should typically include 8 to 12 marketing skills. Here are a few bullet points to include:

Digital marketing
General content marketing
Social media marketing
Influencer marketing
Online marketing
Direct mail marketing
Search Engine Optimization (SEO)
Google Analytics
A/B testing
Market research
Email marketing campaigns
Consistent brand messaging
CRM marketing strategies
Product introduction
Marketing software (Microsoft Excel, HubSpot)
Working with a marketing team
Leadership
Communication
Strategic planning
Project management

As you can see, there are many skills that can be listed on a perfect marketing manager resume. Remember, you need to include both soft skills and hard skills. Add the skills you are proficient in and that you consider your very best.

Work history

In your work experience section, include up to 10 years of professional experience. Add your job title, company name, job location and the start and end dates when you were employed. Below each job, add a few bullet points to indicate your main job responsibilities.

Education

For a marketing manager position, your education section will be important. A marketing manager typically needs at least a bachelor’s degree, usually in a marketing or business-related field. However, some roles within the marketing field may require other degrees. A digital marketing manager may have also received a minor in computer science, for example, while a more traditional marketing professional may have pursued a public relations education. Include any certifications or other training in this section, too.

Do’s and Don’ts for a Marketing Manager Resume

Keep these tips in mind when writing your marketing manager resume:

Do
- Choose a classic design for your marketing manager resume. Don’t go crazy with fonts or design, instead keep the focus on your skills and experience.
- Look at marketing manager resume samples before you start writing your own. ResumeNerd has an entire section just for resume examples.
- Keep your resume to one page. Busy recruiters tend not to read long resumes.
Don’t
- Use graphs and images to show your skills. An applicant tracking system (ATS) won’t be able to read this, which could deter you from getting your resume sent to a hiring manager.
- Reference any jobs that went poorly. While discussing what you’ve learned from problems can be beneficial in a job interview, this isn’t something you want to do on your resume.
- Restrict your resume exclusively to the paper resume. You can also create a LinkedIn profile to allow a hiring manager to see even more context online.

Do I need to include a cover letter for a marketing manager application?

Yes. A cover letter is an important part of any job application, regardless of what jobs you’re applying to. This is even true if the job description doesn’t directly ask for a cover letter. You can use the ResumeNerd cover letter builder to create your marketing manager cover letter more effectively.

How can I write a marketing manager resume without a lot of experience?

If you don’t have much experience, you’ll want to rely on whatever experience and knowledge you do have. For example, you may choose to reference an internship you held, previous advertising experience or your college education. This can help you build the best resume, even without a lot of professional experience.

How do I change my marketing manager resume to apply to different jobs?

Resume keywords are important to ensuring your marketing manager resume matches the job qualifications for each job. Look through the job description, paying close attention to any keywords that stand out to you. Then, incorporate those keywords when you’re filling out a resume template to submit to that job. This will help you present yourself as a match to the worker the hiring manager wants to hire.

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About The Author

Cindi Cervone Carlson

Cindi Cervone Carlson is a Senior Vice President for Challenger, Gray & Christmas, Inc. Cindi is responsible for developing, delivering, and implementing a dynamic, world-class organization dedicated to delivering outplacement consulting, training, support, and executive coaching. Cindi started her career at Challenger as a client who had lost her job. Over the past nine years, she has risen from an entry-level, part-time professional to Senior Vice President.