Digital Marketing Resume Examples to Help You This Year

Important Elements For Digital Marketing Resumes

To create a digital marketing resume that effectively showcases your skills, you need to divide your resume into multiple resume sections. Here are the most important components to include.

• Resume summary or objective

  At the top of your resume, you need a two- to three-sentence paragraph to introduce yourself to the hiring manager. Depending on how much marketing experience you have, you’ll either write a resume summary or a resume objective. If you are an entry-level online marketing hopeful, you will write a resume objective that outlines your skills and education and explains your career objective. But, if you have more experience, you will write a resume summary, which highlights your best experience and achievements.

• Skills

  Your skills section should include hard skills which are the skills you've been trained in, and; soft skills, which are general skills that relate to how you interact with others. Here are a few bullet points to include in this section for your digital marketing resume:

  • Social media marketing knowledge (LinkedIn, Instagram, Facebook, Twitter)
  • Google Analytics and Google Ads knowledge
  • SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
  • General marketing strategies
  • Digital marketing skills
  • Brand awareness
  • Content management
  • Conversion rates and other metrics
  • Project management
  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Paid ads and PPC campaigns
  • Advertising automation
  • Email campaigns
  • Knowledge of WordPress and HubSpot
  • Lead generation
  • Ability to maintain a website (Landing pages, HTML, fonts, etc.)
  • Market research

  However, you shouldn’t just list these skills in a row. Instead, check the job description to see exactly what the company wants from an applicant and use those skills on your resume.

• Work experience

  Your work experience section should include all previous job titles where marketing, especially digital marketing, was an important part of your job. This can even include jobs where you weren't considered a digital marketing specialist but still handled a lot of marketing or any internships within the field.;

• Education

  Your education section may vary depending on your courses and skills over the years. A bachelor’s degree is an important part of becoming a marketer. Although a generalized marketing degree is the most common degree rather than a specialized digital marketing degree.

• Certifications

  Once you have your marketing degree, you can become certified in several tools. Through their in-house certification programs, consider pursuing certification in Google Analytics, Google Ads and HubSpot.