The cover letter acts as the first impression of any given candidate who applies to a job posting. It gives hiring managers a brief glimpse into who each candidate is and what skills they can apply to the job. If you can craft an enticing summary of your most relevant marketing skills in this letter, the better your chances are of landing an interview.
Whether you want to become a marketing manager or simply want to make it as a marketing professional, you need to write the best cover letter to land a marketing job. Here are some tips on how to write a great marketing cover letter.
Cover Letter Sample
The template below is an example of a marketing assistant cover letter. Keep in mind that the header should also have a simple, stand-out design, but this example is a great starting point for you to build upon.
Ricky Doe
567 Main Street
Los Angeles, CA 12345
rickydoe@gmail.com
(210) 543-2109
John Smith
Example Firm
789 Main Street
Los Angeles, CA 12345
johnsmith@example.com
(210) 123-4567
Dear Mr. Smith,
I know that with my extensive experience as a marketing assistant, I can contribute to your company as a leader in the marketing industry. I would welcome the opportunity to ensure Example Firm maintains steady growth and position in its field.
I have successfully advanced to a marketing assistant position within two years. In my recent experience as a marketing assistant at Clash Marketing, I successfully mentored a team of new hires and interns, which resulted in a 20% increase in sales projections. My background includes roles as a marketing intern at Sample Firm and marketing assistant at New Marketing that have allowed me to develop new marketing campaigns and leadership skills crucial for the marketing assistant job.
Thank you for your time and consideration. I look forward to meeting with you to discuss your business needs and explain in detail how I can contribute to your success.
Sincerely,
Ricky Doe
Tip: Remember to personalize the cover letter according to your needs and experience. If you are applying for an internal position, don’t forget to check out our article: How to Write a Cover Letter For an Internal Position.
There are five key components to writing a professional cover letter:
The header neatly features your contact information right at the top of the letter so the hiring manager can see it at a glance. Include:
Addressing the hiring manager directly by name can establish a personal connection. At the very least, you will stand out from those who didn’t take the time to do this research. Be sure to include the following:
Job seekers need to gain the recruiter’s attention in the very first paragraph. Typically, a direct address such as “Dear Mr. Smith” will work, though you also need to give them a reason to keep reading. Briefly discuss your interest in the company and get to the point explaining why you know your skills are the best fit for this new job.
A marketing cover letter should focus most on marketing skills, communication skills and other relevant work experience. You can glean which skills to talk about by reading the job description carefully. Using search engine optimization (SEO) practices and pulling keywords from this description can help your application get passed by the applicant tracking system (ATS). These systems are designed to scan applications for specific keywords that are most relevant to the job before it ever lands in front of a recruiter.
The skills and experience you list in the previous paragraph can then help you build a case as to why you are the perfect fit for the role. Bringing up a brief anecdote about how your market research led you to boost the sales of a specific product by implementing marketing strategies, for instance, can seem more impressive to a hiring manager than simply parroting your resume again.
Having years of experience under your belt can also be a plus, especially if you are writing a marketing manager cover letter or are applying for some other senior level marketing specialist position.
In the last paragraph, briefly reiterate your most relevant skills and experience. End the letter with a professional sign-off that invites the hiring manager to reach out for an interview.
Marketing focuses more on using traditional means of marketing, such as advertising in a magazine or newspaper. Digital marketing uses digital media, such as social media or websites, to increase engagement.
If you are writing a cover letter for an entry-level marketing job with little to no experience, then you can discuss any internships you have held and specific marketing coursework you have taken. You can then frame this job as your opportunity to learn more about the industry as a whole and mention your career goals.
If you’re struggling to write a good cover letter for your next marketing position, try using a cover letter builder tool. These tools have plenty of marketing cover letter examples, cover letter templates and other cover letter samples for you to use for your cover letter.
Additionally, your marketing resume should reflect the same skills and experience you discuss in the cover letter. To ensure this information matches up, you can use a resume builder tool, too. With tons of resume examples and resume templates to choose from, you can complete your entire job application in just a few minutes.
