The Best Marketing Cover Letter Examples

Updated November 8, 20249.6k

Marketing is a surprisingly competitive field. One of the best ways to stand out in marketing is to write the perfect cover letter for your job application.

Why Is A Cover Letter Important?

The cover letter acts as the first impression of any given candidate who applies to a job posting. It gives hiring managers a brief glimpse into who each candidate is and what skills they can apply to the job. If you can craft an enticing summary of your most relevant marketing skills in this letter, the better your chances are of landing an interview.

Marketing Cover Letter Sample

Whether you want to become a marketing manager or simply want to make it as a marketing professional, you need to write the best cover letter to land a marketing job. Here are some tips on how to write a great marketing cover letter.

The template below is an example of a marketing assistant cover letter. Keep in mind that the header should also have a simple, stand-out design, but this example is a great starting point for you to build upon.

Ricky Doe
567 Main Street
Los Angeles, CA 12345
rickydoe@gmail.com
(210) 543-2109

John Smith
Example Firm
789 Main Street
Los Angeles, CA 12345
johnsmith@example.com
(210) 123-4567

Dear Mr. Smith,

I know that with my extensive experience as a marketing assistant, I can contribute to your company as a leader in the marketing industry. I would welcome the opportunity to ensure Example Firm maintains steady growth and position in its field.

I have successfully advanced to a marketing assistant position within two years. In my recent experience as a marketing assistant at Clash Marketing, I successfully mentored a team of new hires and interns, which resulted in a 20% increase in sales projections. My background includes roles as a marketing intern at Sample Firm and marketing assistant at New Marketing that have allowed me to develop new marketing campaigns and leadership skills crucial for the marketing assistant job.

Thank you for your time and consideration. I look forward to meeting with you to discuss your business needs and explain in detail how I can contribute to your success.

Sincerely,
Ricky Doe

Tip: Remember to personalize the cover letter according to your needs and experience. If you are applying for an internal position, don’t forget to check out our article: How to Write a Cover Letter For an Internal Position.

Marketing Cover Letter Example

Essentials to Boost Your Career

Didn’t find exactly what you were looking for? No problem! Try our cover letter builder or explore the examples below.

Browse our cover letter examples collection, featuring career-focused tips and resources.

How To Write An Effective Marketing Cover Letter Using A Cover Letter Template

There are five key components to writing a professional cover letter:

Header with your contact information
Personalized introduction and hook
Summarizing your most relevant marketing skills and professional experience
Explaining why you’re the best candidate for the job
Call to action for an interview

Header

The header neatly features your contact information right at the top of the letter so the hiring manager can see it at a glance. Include:
- Full name
- Address
- Phone number
- Email address
- Link to a portfolio or job networking profile such as LinkedIn
Addressing the hiring manager directly by name can establish a personal connection. At the very least, you will stand out from those who didn’t take the time to do this research. Be sure to include the following:
- The hiring manager’s name
- Company name and address
- Company phone number
- Hiring manager’s email address
Introduction and hook

Job seekers need to gain the recruiter’s attention in the very first paragraph. Typically, a direct address such as “Dear Mr. Smith” will work, though you also need to give them a reason to keep reading. Briefly discuss your interest in the company and get to the point explaining why you know your skills are the best fit for this new job.
Discuss your most relevant skill sets and work experience

A marketing cover letter should focus most on marketing skills, communication skills and other relevant work experience. You can glean which skills to talk about by reading the job description carefully. Using search engine optimization (SEO) practices and pulling keywords from this description can help your application get passed by the applicant tracking system (ATS). These systems are designed to scan applications for specific keywords that are most relevant to the job before it ever lands in front of a recruiter.
Explain why you’re the perfect fit for the role

The skills and experience you list in the previous paragraph can then help you build a case as to why you are the perfect fit for the role. Bringing up a brief anecdote about how your market research led you to boost the sales of a specific product by implementing marketing strategies, for instance, can seem more impressive to a hiring manager than simply parroting your resume again.

Having years of experience under your belt can also be a plus, especially if you are writing a marketing manager cover letter or are applying for some other senior level marketing specialist position.
Call to Action

In the last paragraph, briefly reiterate your most relevant skills and experience. End the letter with a professional sign-off that invites the hiring manager to reach out for an interview.