The Best Marketing Cover Letter Examples

There are five key components to writing a professional cover letter:

1. Header with your contact information Personalized introduction and hook
2. Summarizing your most relevant marketing skills and professional experience
3. Explaining why you’re the best candidate for the job
4. Call to action for an interview

Header
The header neatly features your contact information right at the top of the letter so the hiring manager can see it at a glance. Include:

• Full name
• Address
• Phone number
• Email address
• Link to a portfolio or job networking profile such as LinkedIn

Addressing the hiring manager directly by name can establish a personal connection. At the very least, you will stand out from those who didn’t take the time to do this research. Be sure to include the following:

• The hiring manager’s name
• Company name and address
• Company phone number
• Hiring manager’s email address

Introduction and hook
Job seekers need to gain the recruiter’s attention in the very first paragraph. Typically, a direct address such as “Dear Mr. Smith” will work, though you also need to give them a reason to keep reading. Briefly discuss your interest in the company and get to the point explaining why you know your skills are the best fit for this new job.

Discuss your most relevant skill sets and work experience
A marketing cover letter should focus most on marketing skills, communication skills and other relevant work experience. You can glean which skills to talk about by reading the job description carefully. Using search engine optimization (SEO) practices and pulling keywords from this description can help your application get passed by the applicant tracking system (ATS). These systems are designed to scan applications for specific keywords that are most relevant to the job before it ever lands in front of a recruiter.

Explain why you’re the perfect fit for the role
The skills and experience you list in the previous paragraph can then help you build a case as to why you are the perfect fit for the role. Bringing up a brief anecdote about how your market research led you to boost the sales of a specific product by implementing marketing strategies, for instance, can seem more impressive to a hiring manager than simply parroting your resume again.

Having years of experience under your belt can also be a plus, especially if you are writing a marketing manager cover letter or are applying for some other senior level marketing specialist position.

Call to action
In the last paragraph, briefly reiterate your most relevant skills and experience. End the letter with a professional sign-off that invites the hiring manager to reach out for an interview.